Just a few weeks ago I wrote about my observation that Hulu is Pushing for More Subscribers. Now, only a few weeks later, Hulu is reporting tremendous subscriber growth. On January 8 2018, Hulu reported 17 Million subscribers. And just 4 months later, Hulu has 20 Million subscribers and is still pushing for more.

Yes, that’s right!

In 4 short months since January 8 2018, Hulu has ADDED 3 Million Subscribers! That is simply incredible growth.

The competition between streaming media providers is heating up. Home TV entertainment is a MULTI-BILLION dollar industry. And it looks like Hulu wants to compete – aggressively.

Hulu Continues to Invest in Original Shows and Movies

Here are just a few of the Hulu Original shows and movies planned.

• Four Weddings and a Funeral
• Ramy
• Catch-22
• The First
• Castle Rock
• Little Fires Everywhere
• Into The Dark (Year-Round Horror Event Series)

PLUS… Hulu renews Handmaid’s Tale for a 3rd season.

The Season 3 renewal of Handmaid’s Tale is really no surprise for this award-winning series. But the renewal announcement is just weeks off of the Season 2 release. So the renewal is great news to fans.

Hulu Has 20 Million Subscribers and is Still Pushing for More

Hulu still has a way to go to reach Netflix’s U.S. subscriber total of 56.7 Million.

When I wrote that Hulu is Pushing for More Subscribers, I talked about 3 moves Hulu is making to increase subscriber numbers.

1. Signing new marketing partnerships
2. Providing special offers to new Hulu subscribers
3. Investing in Original shows

Read this recap below, or read the full article, Hulu is Pushing for More Subscribers.

1.) New Marketing Partnerships

• Hulu Sponsors NBA Playoff Series on TNT (April 13, 2018)
• Spotify Premium – Now with Hulu (April 11, 2018): Partnership Deal
• Official Sponsor of the National Hockey League’s Stanley Cup Playoffs and Finals (April 10, 2018)
  • official sponsor of the Stanley Cup Playoffs and Finals.
  • sponsorship of the Stanley Cup Playoffs pre-game shows on NBC Sports.
• The Hulu Theater at Madison Square Garden (March 01, 2018): Marketing Partnership with naming rights

2.) Special offers to new Hulu subscribers

• Spotify Premium – Now with Hulu for 99-cents Per Month (3 Months)
• Add HBO for $4.99 per month for 6 months to ANY Hulu plan, then the regular price of $14.99 per month
• Hulu Free Trial Offers:
  • Hulu Limited Commercials – First Month Free Trial
  • Hulu No Commercials– First Month Free Trial
  • Hulu Live TV – First Week Free Trial

3.) Original shows

• Hulu has 28 Original shows that include The Handmaid’s Tale, The Path, Marvel’s Runaways, The Looming Tower, 11.22.63, Hard Sun, and Future Man.
• Upcoming Hulu Original shows include Catch-22, Castle Rock, and The First.
• Hulu and IFC Films Announce New Output Deal (January 25, 2018)

Streaming Services Subscriber Numbers

There is lots of evidence that the number of subscribers to streaming services is large and growing. Here is a breakout of the subscriber totals from the largest streaming TV entertainment and content providers.

• Netflix – 56.7 Million Subscribers (125 Million Worldwide)
• Hulu (Non-Live & Live) – 20 Million Subscribers
• Sling TV – 2.2 Million subscribers
• DIRECTV NOW – 1.2 Million subscribers
• Playstation Vue (PS Vue) – 450,000 to 670,000 subscribers
• Hulu Live TV (Only Live TV) – 450,000 subscribers
• YouTube TV – 300,000 subscribers
• fuboTV – 100,000 subscribers
• Philo – 50,000 subscribers

Note: All subscription numbers are either unofficial or estimated. Hulu Live TV and YouTube TV estimates are courtesy of CNBC. Playstation Vue estimate of 670,000 subscribers courtesy of Ben Bajarin. Philo subscriber estimate from Wikipedia. DIRECTV NOW, fuboTV, Hulu, and Sling TV self-disclosed their subscriber estimates.