DIRECTV NOW Will Become AT&T TV NOW

Later this summer, DIRECTV NOW will become AT&T TV NOW.

DIRECTV NOW Will Become AT&T TV NOW

Here is the AT&T press release:

In select markets this summer, we will pilot an all-new connected TV experience with no satellite needed – AT&T TV.

As we roll out this new experience later this summer, current DIRECTV NOW customers will also see a new name—AT&T TV NOW—appear on their screen.

Our DIRECTV NOW subscribers will simply need to re-accept the terms of service and their streaming will continue as usual without interruption.

Both the AT&T TV and AT&T TV NOW experiences will be accessed through the same AT&T TV app either on mobile or the big screen. Customer login credentials will determine what content appears.

In the coming weeks, the AT&T TV app will be available for download across various app stores, and current DIRECTV NOW customers will see this update automatically on their devices.We’ll share more details on this rollout when it begins.

AT&T Press Release: DIRECTV NOW Rebrands Under AT&T TV Family, July 30, 2019

How Does This Change Affect DIRECTV NOW customers?

Probably not much. There isn’t a lot of information available on any other changes right now. So far this simply looks like a re-branding effort.

What Do I Need To Do?

AT&T TV NOW – App Logo

What do you need to do to move from DIRECTV NOW to AT&T NOW?

If you already have DIRECTV NOW, you don’t need to anything. Your service will continue.

Your Roku or Amazon Fire TV app will update automatically IF YOU HAVE AUTOMATIC UPDATES turned on. If you don’t have automatic updates turned on, you will be asked to download and update the DIRECTV NOW app – which will then become the AT&T TV NOW app.

DIRECTV NOW customers will need to accept a new terms of service.

You will use the same username and password to sign in.

DIRECTV NOW Has Lost 291,000 Subscribers

How will AT&T help DIRECTV NOW?

After a fast start in 2016 and quick subscriber growth, DIRECTV NOW new subscriber numbers have significantly slowed.

DIRECTV NOW has even started to lose subscribers. In the six months of 2019 (January 1st – June 30th), DIRECTV NOW lost 291,000 subscribers.

Read more about DIRECTV NOW… DIRECTV NOW Raised Prices and Lost 500,000 Subscribers.

DIRECTV NOW Subscribers: By Year

Here are the end-of-year DIRECTV NOW subscriber numbers, as provided by AT&T/DIRECTV NOW**.

2016: 267,000 Subscribers
2017: 1,155,000 Subscribers
2018: 1,591,000 Subscribers
2019 Q2: 1,300,000 Subscribers – through the 2nd Quarter

Live TV Streaming Services Subscriber Numbers

Here is a breakout of the Live TV subscriber totals.

• CBS All Access – 4 Million subscribers (and another 4 Million subscribers for Showtime) (Lauren Feiner, CNBC)
• Sling TV – 2.4 Million subscribers*
• Hulu Live TV (Only Live TV) – 2 Million subscribers
• DIRECTV NOW – 1.3 Million subscribers**
• YouTube TV – 1 Million subscribers
• Playstation Vue (PS Vue) – 450,000 to 670,000 subscribers (Estimated: Stephen Lovely, Fool.com)

* Dish Network, Dish TV, and Sling TV subscription numbers obtained from SEC Annual and Quarterly Report filings (Forms 10-Q and 10-K).
** DIRECTV NOW subscription numbers obtained from SEC Annual and Quarterly Report filings (Forms 8-K).

NOTE: CBS All Access is also available through Amazon Channels. See the Complete List of Amazon Channels.